Web Site Analysis
Search Engine Optimization
Usability Analysis
Web Copywriting
Website Workshops
SEO Training
Speaking

Right Click Web Consulting

Let us Guide You to Online Success: From Start to Finish

The potential of the web to generate business and build credibility is huge. Where do you start?

Web Consulting

We can help! Building your own website is a lot like being general contractor during construction of a new building- you have to find the right professionals and coordinate the different parts of the work they each need to complete.

An effective website requires a clear definition of goals, comprehensive planning, and expert execution. These requirements cover a wide range of skillsets; you might have an excellent designer who is unable to get your site ranked well on the search engines. You may have great site traffic, but you aren't getting many sales. We can help.

Right Click Web Services focuses on the big picture and helps you map a strategy to achieve your web site goals. Our consulting includes goal setting, target audience definition, marketing strategies, usability testing, copywriting, and search engine optimization. For sites that have not yet been built or are ready to undergo a transformation, we offer comprehensive information architecture planning.

Site Analysis and Usability Reports

Our most popular service for existing sites is the Site Analysis Report. Our comprehensive study will identify issues and opportunities in your website including:

Search Engine Optimization
Usability Issues
Marketing Message
Competitive Position

Search Engine Optimization

Search Engine Optimization is in high demand these days. We can get your site high rankings without using techniques that could get your site banned from the search engines or penalized. We stay up-to-date with industry changes to stay on top of the ever-changing world of search engines.

Researching a Credit Card Charge?

Right Click processes credit card payments for many popular websites. If you are curious about a charge on your statement, check our payment processing page to see if you've recently subscribed to a service, purchased advertising, or bought an e-book from one of the companies for whom we process payments.

Learn more about our services by clicking on one of the topics to the left.

Right Click Web Consulting is owned and operated by Scottie Claiborne.

Around the 'Net

Search Engine Strategies

London, England
Feb 22, 2008
Scottie will be on two panels at this highly regarded web marketing conference. Come hear her speak on Images and Search Engines and Social Search Overview. Use code 20spgst for 20% off your ticket!

Social Networking for Parents

Columbia, SC
April 7, 2008
Do you ever wonder what your teen is doing in those hours on the computer? Is spending so much time on the Internet a good idea? Come to this informational overview to find out more about the most popular social networking sites (like MySpace, Digg and Facebook) and learn more about keeping your teen safe online.
Richland County Public Library, Bostick Auditorium, Free! Registration required.

MySpace/Facebook Workshop

Columbia, SC
April 14, 2008
Learn the ins and outs of creating your social media accounts and building a MySpace page. All the basics to get you started.
Richland County Public Library, Training room, Free! Registration required.

Recently Published Articles by Scottie

Mutual Linking VS Reciprocal Linking

Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.

Make It Easy for Your Visitors To Interact

Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!

Can You Lose Weight on Spam?

Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Switching to a New Domain Without Losing Your Google Rankings

The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.

Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

The Keyword Tools Trap

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.

Handling Discount SEO Requests

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Monetizing Your Website

Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.