Web Site Analysis
Search Engine Optimization
Usability Analysis
Web Copywriting
Website Workshops
SEO Training
Speaking

About Right Click Web Consulting

Scottie Claiborne

Right Click Web Consulting is owned and operated by Scottie Claiborne.

Scottie spent many years working as a buyer for a large department store chain before getting her Master's Degree in Information Technology Management at Mercer University in Atlanta, GA. Her retail and marketing knowledge along with her technical background allows her to craft practical and creative solutions for online business.

After working with a startup company as VP of Product Development for an online content management system, she decided to start Right Click to utilize her broad range of skills, helping clients to realize the potential of the web.

Throughout various industries, Scottie has worked as a trainer on technical and leadership skills. She often participates in seminars and workshops for small business groups on search engine optimization and is a featured speaker at Jill Whalen's Search Engine Optimization Seminars.

Scottie writes articles on online marketing and search engine optimization for several online publications, including the High Rankings Advisor, Search Engine Guide, and the Internet Search Engine Database. She administrator of the High Rankings Forum.

She also has a regular column in the Inflatable News, with marketing advice for small business owners getting started in the moonwalk rental business. She runs several niche-industry forums and contributes family-oriented articles to local publications.

Scottie works with a range of industry experts on client sites and is able to contract specific specialty areas to other experts in the field to get the best possible results. Her background in usability, search engine optimization, and copywriting allow her to handle a broad range of needed site changes while bringing in experts to handle design and technical issues.

Around the 'Net

Search Engine Strategies

London, England
Feb 22, 2008
Scottie will be on two panels at this highly regarded web marketing conference. Come hear her speak on Images and Search Engines and Social Search Overview. Use code 20spgst for 20% off your ticket!

Social Networking for Parents

Columbia, SC
April 7, 2008
Do you ever wonder what your teen is doing in those hours on the computer? Is spending so much time on the Internet a good idea? Come to this informational overview to find out more about the most popular social networking sites (like MySpace, Digg and Facebook) and learn more about keeping your teen safe online.
Richland County Public Library, Bostick Auditorium, Free! Registration required.

MySpace/Facebook Workshop

Columbia, SC
April 14, 2008
Learn the ins and outs of creating your social media accounts and building a MySpace page. All the basics to get you started.
Richland County Public Library, Training room, Free! Registration required.

Recently Published Articles by Scottie

Mutual Linking VS Reciprocal Linking

Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.

Make It Easy for Your Visitors To Interact

Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!

Can You Lose Weight on Spam?

Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Switching to a New Domain Without Losing Your Google Rankings

The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.

Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

The Keyword Tools Trap

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.

Handling Discount SEO Requests

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Monetizing Your Website

Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.