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Around the 'NetSearch Engine StrategiesLondon, EnglandFeb 22, 2008 Scottie will be on two panels at this highly regarded web marketing conference. Come hear her speak on Images and Search Engines and Social Search Overview. Use code 20spgst for 20% off your ticket! Social Networking for ParentsColumbia, SCApril 7, 2008 Do you ever wonder what your teen is doing in those hours on the computer? Is spending so much time on the Internet a good idea? Come to this informational overview to find out more about the most popular social networking sites (like MySpace, Digg and Facebook) and learn more about keeping your teen safe online. Richland County Public Library, Bostick Auditorium, Free! Registration required. MySpace/Facebook WorkshopColumbia, SCApril 14, 2008 Learn the ins and outs of creating your social media accounts and building a MySpace page. All the basics to get you started. Richland County Public Library, Training room, Free! Registration required. Recently Published Articles by ScottieMutual Linking VS Reciprocal LinkingIs trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.
Make It Easy for Your Visitors To InteractIs your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!
Can You Lose Weight on Spam?Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?
Switching to a New Domain Without Losing Your Google RankingsThe aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.
Google's Aging Delay for New SitesMany site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.
The Keyword Tools TrapWhen it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site. Handling Discount SEO RequestsIt's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?
Monetizing Your WebsiteMany people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.
Accessibility Does Make a DifferenceCan all your potential customers access your site? Do they see all the details? Maybe not!
Why the Heck Do You Have a Website Anyway?Too many sites are launched simply because "we've got to be on the web". How can your website work for you? Explaining the Role of SEOA simple analogy comparing SEO to Public Relations firm. This analogy can help clients understand the role of SEO in online marketing as it relates to more traditional media.
Search Friendly Design- Part IInterview with Shari Thurow, author ofSearch Engine Visibility |
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