Web Site Analysis
Search Engine Optimization
Usability Analysis
Web Copywriting
Website Workshops
SEO Training
Speaking

Results-Oriented Web Consulting

There's a lot more involved in doing business online than just putting up a pretty website. Without the proper planning and implementation, your site can't be effective. What's worse, it could even drive potential customers away. At Right Click Web Consulting, we can help you see the big picture when it comes to your website and guide you to maximize the potential of your site.

An effective web site will have:

Clear, Measurable Goals
A Targeted Audience
An Effective Sales Message
An Appealing Design
An Easy-to-Use Interface
A Plan for Fresh Content
A Promotional Plan for Getting Traffic
Ongoing ROI Tracking and Adjustments

At Right Click Web Consulting, we can help you plan a new site or get more results from your existing site.

Our process starts with helping you to clarify what you want your website to achieve, then honing in on the likes and dislikes of your customers to create a site that will appeal to them. We look at your competitors and determine what sets your site apart from theirs, then we help you to write copy and create content that will convince customers of your unique offerings in the market.

Design is where most people focus their efforts, and it is important. But there are many other factors to consider when building (or remodeling) a site. Using the right technology to build your site is just as important and can make a difference in whether your site receives traffic from search engines. It also makes a difference in how many man-hours are going to be required to keep the site current and updated.

Once your site is the best it can be, we look at the best ways to drive traffic to your site, Online, offline, and search engine marketing options are all considered and your budget is taken into account to determine the strategy that will best achieve your goals.

We can also help you to understand what your traffic statistics mean, and how to use them to determine areas of your site that need changes as well as which areas are doing the best. Knowing how your site is performing is the key to increasing your ROI.

Around the 'Net

Search Engine Strategies

London, England
Feb 22, 2008
Scottie will be on two panels at this highly regarded web marketing conference. Come hear her speak on Images and Search Engines and Social Search Overview. Use code 20spgst for 20% off your ticket!

Social Networking for Parents

Columbia, SC
April 7, 2008
Do you ever wonder what your teen is doing in those hours on the computer? Is spending so much time on the Internet a good idea? Come to this informational overview to find out more about the most popular social networking sites (like MySpace, Digg and Facebook) and learn more about keeping your teen safe online.
Richland County Public Library, Bostick Auditorium, Free! Registration required.

MySpace/Facebook Workshop

Columbia, SC
April 14, 2008
Learn the ins and outs of creating your social media accounts and building a MySpace page. All the basics to get you started.
Richland County Public Library, Training room, Free! Registration required.

Recently Published Articles by Scottie

Mutual Linking VS Reciprocal Linking

Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.

Make It Easy for Your Visitors To Interact

Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!

Can You Lose Weight on Spam?

Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Switching to a New Domain Without Losing Your Google Rankings

The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.

Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

The Keyword Tools Trap

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.

Handling Discount SEO Requests

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Monetizing Your Website

Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.