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There's a lot more involved in doing business online than just putting up a pretty website. Without the proper planning and implementation, your site can't be effective. What's worse, it could even drive potential customers away. At Right Click Web Consulting, we can help you see the big picture when it comes to your website and guide you to maximize the potential of your site.
An effective web site will have:
At Right Click Web Consulting, we can help you plan a new site or get more results from your existing site.
Our process starts with helping you to clarify what you want your website to achieve, then honing in on the likes and dislikes of your customers to create a site that will appeal to them. We look at your competitors and determine what sets your site apart from theirs, then we help you to write copy and create content that will convince customers of your unique offerings in the market.
Design is where most people focus their efforts, and it is important. But there are many other factors to consider when building (or remodeling) a site. Using the right technology to build your site is just as important and can make a difference in whether your site receives traffic from search engines. It also makes a difference in how many man-hours are going to be required to keep the site current and updated.
Once your site is the best it can be, we look at the best ways to drive traffic to your site, Online, offline, and search engine marketing options are all considered and your budget is taken into account to determine the strategy that will best achieve your goals.
We can also help you to understand what your traffic statistics mean, and how to use them to determine areas of your site that need changes as well as which areas are doing the best. Knowing how your site is performing is the key to increasing your ROI.