Online Web Marketing Articles
Learn more about maximizing the potential of your website
Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.
Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!
Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?
The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.
Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.
When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.
It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?
Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.
Can all your potential customers access your site? Do they see all the details? Maybe not!
Too many sites are launched simply because "we've got to be on the web". How can your website work for you?
A simple analogy comparing SEO to Public Relations firm. This analogy can help clients understand the role of SEO in online marketing as it relates to more traditional media.
Interview with Shari Thurow, author ofSearch Engine Visibility
Second part of our interview with Shari Thurow, author of Search Engine Visibility.
Getting more sales can be easy if you appeal to the right motivation. What does your customer need? Prestige, challenge, connectedness, or price? Don't be too sure that price is the only thing that matters.
It just doesn't matter how much traffic you can drive to your site if people can't buy anything from it! An overemphasis on marketing over site functionality is a waste of time and resources. If your site isn't easy to use, people won't stay around.