Web Site Analysis
Search Engine Optimization
Usability Analysis
Web Copywriting
Website Workshops
SEO Training
Speaking

Web Consulting Services

Get more out of your web site

Web Marketing Consulting

Consulting by the hour may be all you need. Do you want another opinion on your redesign? Are you stumped as to why your site isn't doing better in the engines? Do you need some ideas on getting more visitors to convert? A Web Marketing consulting session is affordable and can get you on the right track.

Overview Site Analysis

If you have an existing site, an overview site analysis can point out weaknesses in your site. A site analysis may include usability, SEO, marketing, and technical issues along with practical suggestions to improve the site.

Search Engine Optimization

One of the most effective ways to build traffic to your site is through search engine optimization. SEO includes making your site spider-friendly and keying in on relevant keyphrases your potential visitors will be searching for. Getting high rankings in the major search engines is usually a major component of a successful online marketing campaing.

Usability Analysis

Usability issues are the stumbling blocks that prevent users from being able to easily and intuitively use your site. Usability covers design and layout issues as well as navigation and technical elements that may be driving your customers away.

SEO Copywriting

Writing copy for the web is different than writing for print. The copy must be able to effectively communicate to the user who may not read every line. The copy also needs to be carefully written to include keyphrases without sounding awkward or stilted.

Website Workshops

If you are planning a new site or renovating an old one, let us work with you to make sure your investment is well spent and meets your goals. A Website Workshop is an on-site meeting with the stakeholders for the site where everyone can contribute and agree on a plan. By the end of the workshop, you'll have a clear idea of what you want to accomplish and how to get it done.

SEO Training

Want to do your own long-term search engine optimization? Let us come to you for a half-day or full-day seminar covering the basics but tailored to the specific needs of your site.

Speaking Engagements

Web marketing and search engine optimization are topics that are at the forefront of all businesses, large and small. We have multiple topics available for both short and long sessions that will deliver easily-understandable recommendations and tips for businesses who want to get more out of their websites.

Around the 'Net

Search Engine Strategies

London, England
Feb 22, 2008
Scottie will be on two panels at this highly regarded web marketing conference. Come hear her speak on Images and Search Engines and Social Search Overview. Use code 20spgst for 20% off your ticket!

Social Networking for Parents

Columbia, SC
April 7, 2008
Do you ever wonder what your teen is doing in those hours on the computer? Is spending so much time on the Internet a good idea? Come to this informational overview to find out more about the most popular social networking sites (like MySpace, Digg and Facebook) and learn more about keeping your teen safe online.
Richland County Public Library, Bostick Auditorium, Free! Registration required.

MySpace/Facebook Workshop

Columbia, SC
April 14, 2008
Learn the ins and outs of creating your social media accounts and building a MySpace page. All the basics to get you started.
Richland County Public Library, Training room, Free! Registration required.

Recently Published Articles by Scottie

Mutual Linking VS Reciprocal Linking

Is trading links a bad thing to do? No! But it can get you into trouble or impact your site if you trade links with anyone and everyone you can find. Mutual links are links that actually deliver related information and visitors to both sites.

Make It Easy for Your Visitors To Interact

Is your site as easy to use as you think it is? Probably not. While many people will take the time to figure out how to use your shopping cart or subscribe to your newsletter, other won't. The easiest way to help your visitors is to tell them what to do!

Can You Lose Weight on Spam?

Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Switching to a New Domain Without Losing Your Google Rankings

The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.

Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

The Keyword Tools Trap

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.

Handling Discount SEO Requests

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Monetizing Your Website

Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a website.