SEO and Website Usability Speaker, Scottie Claiborne

Right Click Web Consulting CEO, Scottie Claiborne, is an accomplished and engaging speaker, taking complex issues that revolve around the Internet and making them easy to understand. She has spent more than 15 years doing training in various industries and knows how to get her points across in a practical and useful way.

She is available to speak on a variety of topics, either from a broad perspective or focusing on the specific issues facing the audience. She often participates in Q&A sessions as a panelist specializing in website usability and SEO topics as well as giving specific advice through site clinics.

Standard Speaking Topics

• SEO Definition
  What is search engine optimization and why do you need it?
  
• Search Engine Overview
  What are the important search engines today and where are things headed?
  
• Challenges in SEO Today
  Doing it right- avoiding spam techniques.
  
• Optimizing Local Sites
  How small businesses can effectively use the web.
  
• Search-Friendly Design and Technical Issues
  Some sites are totally invisible to search engines because of the technology they use... is yours?
  
• Researching Keyword Phrases
  Finding the phrases that will bring you qualified traffic.
  
• Writing for the Search Engines
  Text on the page is critical to your search engine ranking.
  
• Titles and Meta Tags
  What to include; what not to include.
  
• Off-Page Factors
  How do other sites affect yours?
  
• Submitting to Directories
  A great description can make a difference in whether or not your site gets accepted.
  
• Link Building Strategies
  How to increase your link popularity.
  
• User Experience and Usability
  How to conduct user training on your own site to find problem areas.
  
• Marketing Strategies for the Web
  How do you set yourself apart from the competition?
  
• Utlizing Pay-per-Click
  Get the most for every clickthough- after all, you're paying for it!
  
• Tracking and ROI
  Using Web Analytics software to find out more about your users and your sales.
  
• Website Review
  We'll use real life examples provided by the audience and walk through the process of identifying SEO and usability issues.
  
• Are They Spamming?
  Identifying techniques that may be used to fool the engines.
  
• The Many Uses of the Web
  Is your site working as hard for you as it should? Creative strategies to build visibility, make more revenue, or save your company money.
  

Costs and fees for for speaking varies.

Request Speaking Information by filling out our quote request form. If you have specific dates in mind, please put them in the comments section.

Past Speaking Engagements

High Rankings SEO Seminar

Search Engine Strategies

Search Engine Strategies

SEO Pros Certificaton Training

High Rankings SEO Seminar

Search Engine Strategies

Search Engine Strategies

High Rankings SEO Seminar