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Successful Sites Usability and Marketing NewsletterMaximize Your Web Site!Do you ever wonder why visitors don't make it to your shopping cart? Or why you can't seem to get subscribers to your newsletter? It could be usability issues. Sign up for the Successful Sites newsletter and get some fast tips each month that you can apply to your web site. Quick and Easy UsabilityThe goal of the Successful Sites newsletter is to provide you with common sense usability ideas and tips to enhance your web site. It's an easy-to-read monthly e-mail newsletter about getting the most out of your web site, whether your goal is to make more sales, get more subscriptions, build a community, or use your site more efficiently. Advice You Can TrustThe Successful Sites newsletter is written by Scottie Claiborne with additional content from knowledgeable industry experts in web design, e-marketing, SEO, copywriting, and more. You won't find a lot of theories or complicated issues, just common sense tips you can actually implement and use. Sign up now! Unsubscribe at any time and know we will never sell, rent or give away your email address. |
Related ArticlesAdvertising IS ContentIs advertising a sellout, or can it actually improve your site? The right kind of advertising can actually make your site a valuable destination.
Audience Targeting Equals Online SuccessConventional wisdom tells us it's better to sell more things...not less. But surprisingly, you can often be more successful by limiting what you sell and who you sell it to! Read on to understand what we mean.
Search Marketing SmackdownWhat does the WWF wrestling have to do with SEO? More than you might think! Take a look at this amusing and accurate aricle by Matt Williams.
Paint-By-Numbers SEO- Why Formulas Don't WorkSure, we'd all like to have the magic formula for top rankings, but it really doesn't exist. Copying your competitor's SEO strategies will only make you a pale imitation of the original.
Getting Results from Google Local SearchGoogle Local search has the potential to drive business from your geographic area. Are you optimizing for this niche?
Superstition and Sacrifices: Cause and Effect in Search Rankings Hard to DetermineWhy did your site lose rankings right after you changed it? Did you cause the drop? People worry themselves to death over many changes that have little to do with their efforts on their site.
Tale of the Broken Light Fixture: A Target Audience AnalogyIt's easy to overlook usability issues that frustrate your audience because you already know how to use your site. We often blame visitors for being wrong when they can't use the site! Scottie Claiborne compares the functionality issues of a light fixture in her house and how users interact with it to the broken spots in a website.
The Seven Deadly Sins of Web DesignAre you aware of the seven deadly sins of web design? These are the things that drive users away instead of inviting them in. Diane Aull gives us an overview of the sins and some practical strategies to avoid or minimize them.
That Don't Impress Me Much: Even Pretty Web Sites Have Abandonment IssuesIs your website shallow? Have you put too much emphasis on looks and not enough emphasis on substance? Kim Krause Berg touches on the reasons why users abandon sites without getting to know them.
Caring for Site Visitors- When Mistakes HappenCustomer Care is often a term used for the department that doesn't seem to care at all- the complaint department! Are you prepared to care for your customers when things don't work as they should? This article by Scottie Claiborne stresses the importance of error handling.
Getting From Point A to Point X : Effective Site NavigationIntuitive site navigation is the key to all usability efforts. This article contains the basics of laying out and organizing your site architecture.
The Secret Sauce in Web MarketingThere is one thing you can do to improve your website that will attract both search engine rankings and convince people to buy- add more words.
What is Content? Part 2More creative ideas for adding content to your site and value for your visitors. This article is part 2 of and overview on ideas for building up your site with information from different sources.
Believeable TestimonialsWhat makes a testimonial believable? Read some great tips from Diane Aull on testimonials that build credibility.
What is Content? Part IContent, content, content. Content is king. What exactly is it? This article covers some basic things you need to include on your site along with some creative ideas that will keep visitors interested.
Buy The Keyword-o-Matic Now and Get a Free Call to Action!What can you learn from cheesy infomercials? More than you think! This look at wacky infomercials will show you a writing strategy that sells.
Forget the "What" - Focus on the "How"How do you turn features into benefits? Karon Thackston gives us 5 steps to turn your boring features into eye-popping benefits.
Powerful Keyword Research with Google AdWordsThe right keyword phrases will make or break your search promotion efforts- Shane Pike shows us a great method of finding those elusive keyword phrases.
Better Than the Rest- Using SpecialistsYou wouldn't expect your plumber to do drywall work, so why do you expect your designer to do your web marketing?
How to Drive Your Seo Insane in Six Easy StepsThis tongue-in-cheek advice from Diane Aull will give you some great advice on things you shouldn't do for your web marketing efforts.
Search Engine Submission Services Are a ScamShould you submit your pages monthly, weekly, or daily? The answer is NEVER! Read on for more details about the uselessness of submitting your pages to search engines.
Threads of the Web- Linking for SuccessLinks, links, links! Why are they so important? Find out in this easy-to-follow analogy and get some ideas about how to go about finding those valuable, needed links!
Image Links, SEO and UsabilityWhich are better for SEO, image or text links? The answer is both are useful, depending on your needs. Image links can be helpful with awkward keyword phrases and can make a difference in your internal linking strategy.
When Search Is Not EnoughThis article from Scottie Claiborne outlines several examples of businesses that need to start with online marketing in order to make search a successful strategy.
Busting SEO MythsYou don't need to stuff keywords all over your home page to rank well! SEO guru Jill Whalen explains why keyword stuffing and doorway pages aren't a good long term strategy.
Staying Ahead of CompetitorsHow do you stay ahead of the game when it's so easy to duplicate strategies on the web? Some ideas to get you started.
The Hungry Little SpiderThis silly little story explains how a search engine spider crawls the web and what it likes!
The Upside of Copyright InfringmentDebra O'Neil-Mastaler presents a strategy for turning copyright infringement into a link building campaign.
Pursuing Copyright InfringersHow do you find copyright infringers without spending lots of time on it? Some great tools that can help you protect your hard work.
20 Ways to Improve Newsletter ConversionsIs your newletter lackluster? Does it get results? Read this article for tips on effective newsletters.
Keyword Research: Getting StartedKeyword research is the foundation to a strong search marketing campaign. Find out how to get started finding the phrases to target in your optimization efforts.
Hiring a Search Engine MarketerWhen it's time to hire a pro, how do you go about selecting one? This article offers some things to look for and some things to watch out for when hiring a search marketer.
PPC- Buying Your Way InThe fastest way to the top of the engines is to pay per click. Where do you get started? Ed Kohler reviews the basics to get you started on the right foot.
Accelerate Online SalesOptimizing for search engines is just a small part of making sales. Rosemary Brisco provides us with a step-by-step guide for assessing sales potential and making them happen.
Why Track Your Visitor's BehaviorWhy should you bother with web analytics? What can they tell you? Sally Falkow explains how tracking your website's progress is essential.
What's the Score? Basic Web Analytic TerminologyWeb analysis terminology can be confusing. This article tells you which metrics you should be tracking and why.
Simple SSI TutorialA simple tutorial for using SSI (server side includes) to manage your website.
Keyword Stuffing = Parking in Handicapped SpacesWhile most people would never consider parking in a handicapped space when they weren't handicapped, few webmasters think about the online equivalent; keyword stuffing that clogs up screen readers and braille converters. Matt Bailey offers some thoughts on why accessibility should be considered for all sites.
Why Search Engine Marketing Has A Passion for Web Site UsabilityKim Krause Berg brings us this look at why usability and search engine marketing go hand in hand.
Search Engine Results and the PDF User TrapPDF files can trap searchers who want more information. Craig Geis details this problem and how to solve it.
You Had Me at the Search EngineMany sites achieve great rankings, only to drive visitors away with a number of annoyances. Kim Krause details the top 10 usability errors in web pages and offers practical advice for improving both usability and conversions.
Website ReadabilityIs your web copy readable? Read this article from Christine Churchill to find common mistakes made when formatting text for the web along with suggestions to improve readability.
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